In an exemplary demonstration of our strategic prowess in public relations and marketing, we conceptualized and orchestrated the highly successful #Liverpool4Madiba campaign in collaboration with the Liverpool City Council and Mandela8. The campaign's objective was to promote the establishment of a memorial in honor of Nelson Mandela in Liverpool City, celebrating what would have been his 100th birthday in July 2018.

Campaign Highlights:

• Memorial Initiative:

  • Objective: To commemorate Nelson Mandela's legacy by creating a dedicated memorial. The memorial known as Mandela Island is located in Toxteth Park in Liverpool city in the United Kingdom.

• High-Profile Endorsements and Engagement:

  • Liverpool Football Club Legends: We enlisted the support of renowned LFC icons John Barnes, Robbie Fowler, and Steve McManaman.

  • Dignitaries Involvement: The campaign was further elevated by the participation of the Deputy Mayor of Liverpool and other esteemed dignitaries.

• International Outreach and Promotion:

  • South Africa Tour: We organized a three-day promotional tour to South Africa, featuring the aforementioned LFC legends and dignitaries, to generate international support and media coverage for the campaign.

• The Events:

  • Arrival Press Conference Event: A high-profile gala dinner was hosted, highlighting the work being done by The Liverpool City Council and Mandela 8 to honour the memory of Nelson Mandela in Liverpool City.

  • Sponsor’s Cocktail Event: A high-profile gala dinner was hosted, highlighting the work being done by The Liverpool City Council and Mandela 8 to honour the memory of Nelson Mandela in Liverpool City.

  • Gala Dinner Event: A high-profile gala dinner was hosted, highlighting the work being done by The Liverpool City Council and Mandela 8 to honour the memory of Nelson Mandela in Liverpool City.

• Community Engagement Activities:

  • Kids Soccer Coaching Clinic: We conducted a soccer coaching clinic in Benoni, engaging 250 children and providing them with an enriching and inspiring experience.

  • Celebs 4 Change Involvement: Celebrities from the Celebs 4 Change community came out in strong support, enhancing the campaign's visibility and impact.

  • The House Group Visit: Visit and donations to The House Group, supporting young girls who are survivors of human trafficking.

The #Liverpool4Madiba campaign stands as a testament to Coral Communication's capability to craft and execute multifaceted campaigns that not only honor significant historical figures but also bring together communities and support noble causes. Our strategic approach ensured widespread engagement, media coverage, ROI for our sponsors and strategic partners, and lasting impact, solidifying our reputation as leaders in the field of public relations and marketing.