In the digital age, where access to creative works has become increasingly widespread, protecting the intellectual property of creators has never been more important. The Dramatic, Artistic, and Literary Rights Organisation (DALRO) stands at the forefront of this mission, ensuring that creators of literary and visual works are fairly compensated for the use of their creations. As a multi-purpose collective management organization, DALRO is dedicated to protecting the intellectual property rights of South Africa’s artists and authors, fostering a fairer and more sustainable creative industry.

The digital age has transformed how people consume content, communicate, and connect. As highlighted by recent events like the DStv Mzansi Viewers' Choice Awards and the DStv Content Creator Awards, creativity in content is not only celebrated, but it has also become a driving force behind storytelling in South Africa. These awards have provided platforms for local creators, athletes, musicians, and performers to showcase their talent, acknowledging their significant role in shaping the future of media and entertainment.

The events industry is more than just organizing large gatherings and managing logistics. It is about creating experiences, managing public perceptions, and ensuring that the values represented align with the expectations of the audience. Recently, a controversy surrounding Chris Brown’s upcoming concert in Johannesburg has sparked significant conversation, especially in the context of gender-based violence (GBV) awareness. Women For Change, a South African advocacy group, has urged concert promoters to reconsider allowing Brown to perform due to his history of violence against women. This situation raises important questions about accountability, ethical event management, and the role of public relations (PR) and marketing in shaping events.

In a world where safety is paramount, especially during emergencies, being prepared can make the difference between life and death. One company leading the charge in emergency preparedness is Evac+Chair South Africa. With a commitment to providing innovative evacuation solutions, they’ve made significant strides in helping organizations across the country ensure that everyone—including individuals with mobility challenges—can safely evacuate during emergencies.

Claudia Sheinbaum’s inauguration as Mexico’s first female president marks a significant milestone not only for the country but also for the world. As both the first woman and the first Jewish individual to hold this position, Sheinbaum’s leadership reflects a broader global shift toward diversity and inclusion, offering important insights for industries like public relations (PR) and marketing.

In today’s interconnected world, international relations, trade, and investment are more important than ever. Governments and businesses alike strive to make their mark globally, and the role of public relations (PR) and marketing is essential in facilitating this growth. A recent example is South Africa's Deputy President Paul Mashatile’s official opening of the London Stock Exchange, a symbolic move reflecting South Africa's commitment to strengthening its trade and investment relations with the United Kingdom.

As technology continues to evolve, artificial intelligence (AI) is changing the way many industries operate, and public relations (PR) is no exception. AI tools are becoming more common in PR, helping professionals work smarter and more efficiently. From automating tasks to analyzing data, AI has the potential to transform how PR strategies are developed and executed.

In this article we explore how AI is impacting the PR industry and the benefits it brings to companies and professionals alike.

Every brand aims to stand out in a competitive market, and one of the best ways to achieve this is by becoming a thought leader in your industry. Thought leadership means being recognized as an expert whose ideas and opinions shape conversations in your field. In public relations (PR), thought leadership is a powerful tool that can help build your brand’s reputation, trust, and credibility.

By sharing your knowledge and insights, you not only position your brand as an authority but also create meaningful connections with your audience. Let’s look at why thought leadership matters and how it can benefit your PR strategy.

As we move into an era where the power of social media continues to redefine public discourse and political engagement, one of the most compelling examples of the influence wielded by high-profile figures is Taylor Swift. With over 283 million Instagram followers, Swift’s every post has the potential to reach a global audience instantly, and in September 2024, her single Instagram post demonstrated just how significant that reach can be—particularly in the world of politics.