The Rise of Purpose-Driven Branding: How Companies Are Building Trust in a Sceptical World
In a world where information travels fast, people are now more aware and critical of brands than ever before. Consumers today look beyond just products or services; they seek out brands that align with their own values and stand for something greater. This shift has given rise to "purpose-driven branding," where brands establish a deeper connection by showcasing their commitment to a purpose, whether it's social impact, environmental responsibility, or supporting local communities. But what does purpose-driven branding actually mean, and why has it become so important in recent years?
Navigating the Shifting Trends: What We Can Learn from Adidas' Strategy
The world of fashion and consumer products is fast-paced and dynamic. What’s hot today might be cold tomorrow, and brands must constantly evolve to stay relevant. One current example of this in the retail sector is Adidas' iconic Samba and Gazelle sneakers. These terrace-style shoes have been central to Adidas' sales boost over the past year, particularly as rival Nike has faced challenges. However, as analysts predict, the trend surrounding these shoes won’t last forever, forcing Adidas to navigate the decline while maintaining its momentum.
