Supply Chain Challenges in the West Bank and the Crucial Role of Strategic PR in Crisis Management
The global supply chain has been a source of ongoing challenges in recent years, from the COVID-19 pandemic to geopolitical conflicts. The latest development involves two major beverage bottlers, Pepsi and Coca-Cola, facing shortages in the West Bank due to a blockade on the Allenby Bridge crossing. This situation is not only disrupting the production of soft drinks but is also providing important lessons for businesses worldwide about the importance of proactive communication and crisis management.
How Tesla’s Robots Delivered Drinks and Smiles: Linking Innovation to PR and Marketing Strategies in the Digital Age
Last week, Tesla CEO Elon Musk unveiled the latest version of the humanoid robot, Optimus, during the "We, Robot" event in California. The event captivated audiences as these robots danced, served drinks, played games, and even sang birthday songs. On the surface, it appeared that the future had arrived with fully autonomous, AI-driven robots seamlessly interacting with humans. However, what many in attendance didn’t realize at first was that the robots were being operated remotely by humans. This gap between perception and reality reveals a crucial aspect of public relations (PR) and marketing—how public perception can sometimes overshadow the actual technology or service being delivered.
