Supply Chain Challenges in the West Bank and the Crucial Role of Strategic PR in Crisis Management

The global supply chain has been a source of ongoing challenges in recent years, from the COVID-19 pandemic to geopolitical conflicts. The latest development involves two major beverage bottlers, Pepsi and Coca-Cola, facing shortages in the West Bank due to a blockade on the Allenby Bridge crossing. This situation is not only disrupting the production of soft drinks but is also providing important lessons for businesses worldwide about the importance of proactive communication and crisis management.