In a world where information travels fast, people are now more aware and critical of brands than ever before. Consumers today look beyond just products or services; they seek out brands that align with their own values and stand for something greater. This shift has given rise to "purpose-driven branding," where brands establish a deeper connection by showcasing their commitment to a purpose, whether it's social impact, environmental responsibility, or supporting local communities. But what does purpose-driven branding actually mean, and why has it become so important in recent years?

This past weekend, the South African Film and Television Awards (SAFTAs) took centre stage, celebrating the achievements of our nation’s finest filmmakers, actors, and industry professionals. Established in 2005 with guidance from the National Film and Video Foundation of South Africa (NFVF), the SAFTAs have become a symbol of excellence, dedication, and innovation in South African film and television. The awards continue to recognize the best in local entertainment, celebrating those who capture South Africa's stories with heart and authenticity.

The global supply chain has been a source of ongoing challenges in recent years, from the COVID-19 pandemic to geopolitical conflicts. The latest development involves two major beverage bottlers, Pepsi and Coca-Cola, facing shortages in the West Bank due to a blockade on the Allenby Bridge crossing. This situation is not only disrupting the production of soft drinks but is also providing important lessons for businesses worldwide about the importance of proactive communication and crisis management.

The beer industry in South Africa is undergoing significant changes, driven by shifting consumer preferences and an evolving global market. Recent trends indicate a rising demand for low- and no-alcohol beer options, as well as a growing interest in diverse grain varietals used for brewing. The Beer Association of South Africa (BASA) has strategically positioned itself to tap into these opportunities, with a focus on expanding research and development (R&D) into local barley and hops varietals. This move is designed not only to meet domestic demand but also to create export potential, putting South Africa on the global beer map.